Our name and logo

Everyone needs positive friendship in their life

The name Bfriends was chosen by young people in Birmingham and comes from the importance of everyone having the opportunity to have a positive friendship in their life and the value that friendship can bring to us all.

Abba Loughran, co-chair of Bfriends, said:

“We consulted widely, asking what the key things are that children and young people feel are important about what we do as a Trust and that our network of partners provide.

“Young adults told us friendship and having someone there for you, be it on the end of a phone, checking you are ok, talking things through, being kind, and thinking of others during a difficult time are what they want, and with their support that helped us to come up with the name Bfriends.

Bfriends - Friends of Birmingham Childrens Trust

“We have also worked with young adults to develop our logo and branding. They came up with the idea of the logo, and the colours, especially the purple, which is a favourite of members of our Children in Care Council.

“The butterfly on the logo was the idea of one of our young adults. They wanted a symbol to represent the transformation and freedom that a butterfly has, which includes the transition into something new and beautiful.

“Together we aspire for every young person or adult to have a good friendship in their life. The core value of Bfriends is to ensure we can support the creation and development of friendships, ones with trust, longevity and true meaning.”